Mr. Campbell developed the number one selling line of input devices for the Apple computer market, including USB and Bluetooth wireless mouse products, and, the world's first Bluetooth wireless trackball. These products have sold over 300,000 units, and are still going strong.



In the 2003 to 2005 period Mr. Campbell developed the world's only all-in-one carryable PA column for guitarists/singer/songwriters. Click here for the full story of the SoloAmp.

Are You Selling Hit Products?

We all know the difference in having a 'product' for sale, and in having a hit product. The difference is massively higher return on invested capital, higher gross margins, hugely more efficient production and marketing, and, the many intangible benefits that accrue to a company that is known for its hit products.

The Art Of Hit Products

I may be the most talented person today in the consumer electronics industry at reliably creating hit consumer products. My track record is strong and deep. And, my method is repeatable. That means that you can hire me, and I will reliably create a hit product for your company. It's really that simple.

When considering new products, I take a much different path than is normal in today's technology driven industry. Instead of starting with what technologies can be implemented, I start with looking at what potential customers actually want to use. Often, the difference between the two ideas is huge. The world is adrift with high-technology products that do not sell well. I am not in love with technology. I am in love with products that sell in large numbers. So, that's what I create.

Small And Simple Are Beautiful

I have learned that there is always a ready marketplace, and willing buyers, for a gorgeously simplified little product that does one thing extremely well. So, this is the main idea I bring to any project in which I am involved. I look for simple, elegant ways to help a customer do a job they want done. And, I then bring that simplest formula to market with clean, tasteful styling. The result is the continuing string of hit products I have worked to create. And, again, I can do the same thing for your company.

A Smart Philosophy Works Everywhere

My practiced system for creating new hit products works across all product and technology categories, and across all market spaces. It does not matter if you weave fabric, build farm implements, create video gear, or, manufacture computer peripherals... my methods work. The theme of elegant simplicity at a fair price is magic in any market space. Buyers are ready for nicely designed products at fair prices. And, with my help, you can hit that magic formula exactly in the center every time, with every product launch.

The hardest part of manufacturing consumer goods is having more winners than losers in your product line. By hiring my services, your winner-to-loser ratio will skyrocket. Have you ever dreamed of having only hit products?... of having no duds in your product mix, at all? Well, here is your chance to achieve that reality. Just hire my help.

Hit Products Start With Smart Choices

As silly as it might sound, the way to market only hit products is to choose to not market losers. It is the earliest decision in the process, the one where you select which product to actually build or not, that determines whether you will build only hits, or if you will suffer the continuing cycle of hit or miss success you have previously faced. My system starts with making that right early decision. The result is that the losers never see the light of day.

Contact Me | Learn what I can do for you. | How to hire me.

Mr. Campbell developed the world's first digital USB electric guitar and digital USB electric bass guitar. His patent-pending digital electric guitar system is part of his current product portfolio.



Mr. Campbell is shown here with the mini USB-MIDI keyboard he developed for the Apple computer market, and with two of the many inline music signal processers he developed for the pro music market. His patent-pending inline signal converter system is part of his current product portfolio.